Great metaphors that illustrate significant approaches to innovation
Souriau believed that, ’To invent you must think aside.’ When the situation is blocked, straight thinking must be superseded by the search for flashes of adjacent possibilities which will unblock it. Metaphors serve to enlighten us on how to see the world, by offering us the chance to think about ideas in different ways. They offer a number of insights into how we can all think slightly more ‘askew’.